BoatUS Cookie Policy

Last Updated: May 2025

This cookie policy (“Cookie Policy”) describes how BoatUS and its subsidiaries use cookies and similar tracking technologies when you interact with boatus.com and towboatus.net (“Websites”). The websites may use cookies and similar technologies to administer the sites, enhance your experience, for marketing purposes including serving ads across websites, and for security purposes.

Cookies and Other Similar Technologies

Cookies are small text files sent from a website the user is browsing and stored in the user's web browser. Cookies created and set by the website owner (in this case, BoatUS) are called “first-party cookies.” Cookies created and set by third parties other than BoatUS are called “third-party cookies.” Our Websites uses both first-party and third-party cookies. Some cookies are present only for the session ("session cookies") while other cookies persist for a pre-determined time ("persistent cookies"). In some cases, the browser sends the cookie back to the server every time the user loads that website.

Cookies help us with certain functionality and to personalize your experience. Cookies also help us determine which parts of the site people visit, measure the effectiveness of advertising, and assist in improving the site based on the behavior of users.

We may also use web beacons (also called a “pixel tag” or “clear GIF”). This is a piece of computer code that enables us to monitor user activity and website traffic, including through interactions with our marketing-related emails or third-party websites.

To learn more about cookies and web beacons, visit https://www.allaboutcookies.org/.

Types of Cookies

Our cookies fall into one of the following categories:

• Strictly Necessary Cookies
• Performance Cookies
• Functional Cookies
• Marketing Cookies

Strictly Necessary Cookies

These cookies are essential for the Websites’ functionality and enable the use of certain features. Additionally, these cookies are also essential for accessing secure areas of the websites. You will not be able to prevent the use of required cookies on our Websites. Some of these required cookies are third-party cookies used for the proper function of the Websites.

Performance Cookies

These cookies provide information about how visitors use our website. Statistical information or "analytics" may include counts of visits to pages, the amount of time spent on a page, the rate at which users leave the site from a page, the speed at which the page loads, etc. The information collected is not personally identifiable; it is aggregated and anonymous data. This data is used to improve how the site works. Some of these cookies are third-party cookies used for specialized analytics software or services.

Functional Cookies

These cookies support site functionality that is visible or helpful to the user and may include certain choices users make. These enhanced or personal features help deliver a customized experience. Persistent personalized data is encrypted for users' protection. These cookies cannot be used to track your browsing activity on other websites. Blocking these cookies may negatively impact the functionality of the websites.

Marketing Cookies

These cookies are used to display advertising content relevant to the user's interests. They may also be used to help measure the effectiveness of an advertising campaign. These types of cookies are set by digital advertising networks with whom we partner, and may be used by them when you visit other websites. Therefore, you may encounter our advertising on other sites after visiting our Websites. These cookies are usually third-party, persistent cookies.

Cookies Management

You consent to use our cookies when you continue using our Websites or interact with our marketing efforts. Depending on the state in which you reside, you may have the ability to withdraw your consent to certain cookies at any time by configuring your cookie settings as described below. Blocking certain cookies may affect certain functionalities and overall experience on the Websites. You may limit the use of cookies by setting your preference in the following ways:

• Choosing not to allow the placement of cookies by setting your preferences through our Cookies banner.
• Enabling opt-out by using the Global Privacy Control (“GPC”) tool, which will automatically communicate your opt-out preferences through browser settings.

You may need to repeat the preference options described above from each device and browser that you use in connection with our Websites, as well as in a particular browser or device if you clear cookies or reset the browser. If you opt-out of interest-based advertisements, you will still see advertisements online but they may be less relevant to you.

Your choices do not apply to services hosted and managed by our service providers. Those service providers will present you with their own cookie consent options for the services they provide.

Further information

We may update this Cookie Policy from time to time. When we make changes, we’ll update the “Last Updated” at the top of the Cookie Policy and post it on our sites. For further information of our privacy practices, please visit Privacy Policy.