November 29, 2010

NEWS from BoatUS
Boat Owners Association of The United States
880 S. Pickett St., Alexandria, VA 22304
BoatUS Press Room at www.BoatUS.com

FOR IMMEDIATE RELEASE
Press Contact: D. Scott Croft, 703-461-2864, SCroft@BoatUS.com

BoatUS Angler Goes Underwater with Hook n' Look TV Sponsorship

Fishing From The Fish's Perspective

Photo Caption: BoatUS Angler is the newest sponsor of Hook N’ Look, the half-fishing, half-scuba diving TV show with the underwater view on angling.
Download hi-res photo.
 

 ALEXANDRIA, Va., November 29, 2010 – To help anglers get more out of their fishing, BoatUS Angler has signed up to sponsor the Hook n’ Look fishing show, which offers a unique underwater perspective in the field of fishing TV shows.


Broadcast on the Versus cable network and premiering its first show of the fourth season December 27, Hook n’ Look’s father-and-son team of professional angler Kim Stricker and his son Danny, don dive gear at fishing destinations across the country. “As a lure goes below the surface the cameras follow, revealing how the fish relate to the underwater habitat, where the bait fish lie, and how the lure is presented,” said BoatUS Angler’s Steve Levi. “This is the kind of stuff that is usually out of sight, and it’s really eye opening.”
 
“Most of us know how to read our electronics,” continued Levi. “However, Hook n’ Look will then dive on the same location to see what it really looks like underwater, demystifying the angler’s experience. It’s fishing from the fish’s perspective, and it makes you a smarter angler. Being a provider of helpful information is exactly what BoatUS Angler is all about.”
 
BoatUS Angler is a membership and services program from the nation’s largest boat owners group, BoatUS. Services include on-the-water towing, roadside help for disabled boat trailers and their tow vehicles, and boat insurance that comes with the features that anglers need.
 
The TV show will also include segments that ride along with the BoatUS on-the-water towing fleet, the largest in North America.
 
“BoatUS has been around since 1966, and I think a lot of anglers really don’t know what a great value BoatUS Angler membership is,” said Kim Stricker. “We’re going to show why their services, information and advocacy are important to have.”
 
For more information on BoatUS Angler, go to www.BoatUSAngler.com. For more information on the Hook n’ Look go to www.kimstrickerproductions.com.
 
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About BoatUS Angler:
BoatUS Angler, a membership program from the nation’s largest association of recreational boaters, offers services such as on-the-water towing for disabled fishing boats, roadside assistance for both boat trailers and tow vehicles, and fishing boat insurance. It also protects the interests of boat-owning anglers. Visit BoatUSAngler.com for more.